About Our Logo

The China-U.S. Conference logo developed initially for the 2007 conference utilizes a traditional Chinese motif to incorporate the words China and U.S. on the top and bottom of the mark.

The stars circling the icon are also of great importance. The center star is filled with four stars to symbolize the Chinese flag (five stars). While the total amount of stars symbolize the first official United States flags (13 stars).

The bold contemporary type treatment focuses on movement to create a living brand. Overall the subliminal key shape creates "open doors."